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UID:2000748:Event:116225
DTSTAMP:20120526T102851Z
SUMMARY:Web 2.0 & Beyond: Emerging Technology & Trends that Work
DESCRIPTION:Lily Creative Group, WineAndHospitalityNetwork.com and Gro
 ove 11 are pleased to present an engaging talk program, Web 2.0 and Be
 yond: Creating Conversations and New Customers.\n\nOur expert panelist
 s from Groove 11 are veterans at producing successful online campaigns
  for Fortune 1000 companies and the wine & spirit industry. They will 
 share the latest emerging technologies, what works best for which comp
 anies & why and how to incorporate some of these phenomenons into help
 ing INCREASE your bottom line.\n\nEverywhere you turn there is more ta
 lk about social media. Twitter. Facebook. MySpace. Delicious. Digg. Li
 nkedIn. Flikr. And over one hundred new tools with equally pithy names
 .\n\nSo why should you care?\n\nFor the first time, a sustainable, bro
 ad-reaching relationship with end customers is possible. This program 
 is about starting a conversation and expanding a relationship with cus
 tomers. It is about extending your brand beyond the tasting room, onto
  the radar, and into the networks of thousands of people who love your
  wine – who’ve never even tasted it. It is about moving beyond Web
  2.0 while realizing and using new social tools to reach your customer
 s directly.\n\nSocial media has changed the game for marketers.\n\nWhy
 ? Because the way we communicate has changed. Now it’s possible to c
 reate a sustainable, broad-reaching relationship with end customers. B
 ut to realize its potential you first need to understand how meaningfu
 l relationships are designed, implemented and nurtured.\n\nThe direct 
 channel has endless opportunities but many perils. It’s not about la
 unching a Facebook page, or hiring a kid to tweet, or putting up your 
 store, or counting on your wine club members to tell two friends who t
 ell two friends. It’s about designing a brand promise that unleashes
  the essence of your uniqueness and your individuality as a winemaker;
  identifying customer segments who want uniqueness in their wines; con
 necting with those customers; engaging in dialog and measuring its eff
 ectiveness; and enabling retail transactions that change your business
  model - forever.\n\nLocation: Viansa Winery.\n\nWhen: Monday, July 20
 , 5:30 - 8:30PM\n\n$30 in advance, $40 at the door.\n\nReserve your sp
 ace now!\n\nFor more information visit http://www.openwineconsortium.o
 rg/events/web-20-beyond-emerging
DTSTART;TZID=America/Los_Angeles:20090720T173000
DTEND;TZID=America/Los_Angeles:20090720T203000
CATEGORIES:networking, education
LOCATION:Viansa Winery
WEBSITE:http://wineandhospitalitynetwork.com
URL:http://wineandhospitalitynetwork.com
CONTACT:707-319-2500
ORGANIZER:WineAndHospitalityNetwork.com
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 GAQ-yoV0aE/whjn.jpg
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Margie T
 osch":http://www.openwineconsortium.org/profile/MargieTosch
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=TENTATIVE;RSVP=TRUE;CN="El Jefe
 ":http://www.openwineconsortium.org/profile/ElJefe
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