"In about a month's time I'm going to do a review of mobile apps, so I'll make sure I include Wine by the Bar (which I've already downloaded).
Good luck with the iPhone launch Thomas!"
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Bruce McGechan
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Bruce McGechan's Discussions
What should I do with wine descriptions on my wine websites?
8 Replies
Started this discussion. Last reply by Bruce McGechan Feb 25, 2010.
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Bruce McGechan replied to Thomas McKay, Wine by the Bar's discussion Offer to OWC bloggers in the group Wine BloggersBruce McGechan added a discussion to the group Online Wine Stores
The Top 5 Online Wine Stores in the US by SEO
The top 5 by SEO factors only.Not by any usability tests, sales, content, wine range or other consumer factors – just industry SEO analysis .It is based on the SEO factors in the legend which is discussed below. But first I suggest you check out the graph.Wine.com is miles ahead of anyone elseIn fact they do so well that it’s easier to talk about what they struggle with – which is…See More
Bruce McGechan commented on Harley Carbery's group New wine sales techniques"Constellation Wines did a great study on what different consumers wanted as reported in Wines & Vines, "Many Consumers 'Overwhelmed' - Scan data further defines 'Project Genome' consumer segments".
The highlights…"
Bruce McGechan commented on Marshall Sontag's group Online Wine Stores"I don't so much offer wine for sale as help others do this. Check out my post in the forum on how I reckon this should be done:
http://www.openwineconsortium.org/forum/topics/2000748:Topic:26554?id=2000748%3ATopic%3A26554&page=7#comments"
Bruce McGechan replied to Bruce McGechan's discussion What should I do with wine descriptions on my wine websites?"Great feedback thanks Gillian.
Re winemaker's notes - I think yourwineyourway.com is getting some momentum but it's hard to be sure. I've sent them an email and will post here if I get a response."
Gillian Conway replied to Bruce McGechan's discussion What should I do with wine descriptions on my wine websites?"Bruce, I don't think you ever have to worry about plagiarism issues as long as you credit your source. You can always repeat ratings, descriptions etc. as long as any borrowed material appears in quotation marks and you credit the original…"
Bruce McGechan replied to Bruce McGechan's discussion What should I do with wine descriptions on my wine websites?"Ha! Thanks Ikuyo I may take you up on that.
Which makes me wonder how developed the professional wine writers market is, not magazine writers or MWs but a 2nd tier group. Perhaps wine bloggers could use this as a sideline?"
Ikuyo Kiyuna replied to Bruce McGechan's discussion What should I do with wine descriptions on my wine websites?"Bruce, hire me! I love wine assessment. See this samples:
Domaine de La Romanée Conti Grands Echezeaux 1997
Bouteille N. 06804, Année 1997 (8.076 Bouteilles Récoltées). Very delicate and astonishing wine: layers of fruit…"
Bruce McGechan replied to Bruce McGechan's discussion What should I do with wine descriptions on my wine websites?"Thanks for your ideas! I'll investigate them further.
Certainly snooth seems to have some ideas, and the Google love point is a great one."
Bruce McGechan replied to Bruce McGechan's discussion What should I do with wine descriptions on my wine websites?"Definitely the thing I should do.
Wondering if there are some other ways though?"
The Wine Mule replied to Bruce McGechan's discussion What should I do with wine descriptions on my wine websites?"Trust your palate. Taste everything. The more you taste, the more you'll trust your palate. Everybody's gotta start somewhere."
Bruce McGechan replied to Jill's discussion e-commerce platforms: Wineaccess et al"I'm an ardent supporter of magento for wine retailer sites. Not for wineries though I think you either use something simple like Joomla or hire one of the big guys like IBG orVin65.
It has the freedom (no vendor 'lock-in') and…"
Bruce McGechan posted a discussionWhat should I do with wine descriptions on my wine websites?
I am involved in a number of wine websites and have to write wine descriptions for them.And, well, I'm embarrassed to say this but I get real bored of writing the last few wine descriptions. I know my clients do as well. So I'm looking for a solution, please help...Note I'm not a wine blogger, just a wine enthusiast and a wine retailer technology guy.Generally I like writing but when I get a rush of new releases from wineries, I'm faced with a day of essentially "word processing".Now I’m trying…See More
Bruce McGechan replied to Jill's discussion e-commerce platforms: Wineaccess et al"Here's what I think are the Basics of taking a small retail wine store online.
Put simply you need:
- eCommerce – have an eCommerce website i.e. online catalog, shopping cart and order administration system
- Traffic – generate…"
Profile Information
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- MyLocalWineStore.com
- About my company:
- I help small wine retailers, mainly in the US, exploit their 'local' advantage in a market full of expert national online wine retailers.
- How would you classify yourself in the wine trade?
- Retailer, Tech Company, Services, Blogger
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- NZ
- What you want to get from participating in FohBohWine?
- Stimulating discussion about selling wine online. What can be more exciting than technology and wine...okay a few things but you know what I mean.
- About Me:
- Run multi million dollar marketing budgets (TV and press advertising, events) as well as small business marketing budgets (PR, DM, internet marketing). Highly skilled in marketing and sales, especially internet marketing, branding, segmentation, market research, advertising, and product development. Worked for Vodafone, Heineken, Fletcher Challenge and now run my own start up.
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- http://mylocalwinestore.com/blogging/
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- http://mylocalwinestore.com
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- BruceMcGechan
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China Market
Our company is opening channels into China for exporting wine. We are able to tap an unique market for distribution but also delving into the regular market. High volume is mandatory, but we have an order for a smaller exploratory shipment. If you have a slate of bottles that you think would work well, please contact me if your wineries want to take part. Looking for low end and high end bottles. State-side or abroad. I would be happy to answer any questions via…
Looking to buy cheap wine for China
Hello!
My company is based out of California and specializes in exporting and distributing wine to China.
We are currently looking for any Cabernet Sauvignon or Merlot wines that fall in the $1-4/bottle price range for a client that wants 1 small order and one much larger bulk order.
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