Based in France, Resmo is a consulting firm specializing in Web Marketing for wineries and wine estates. The technical director follows the technology and helps me to understand which ones can be appropriate for the wine business. My job is to offer my clients the latest technology as marketing tools to help them position their image and their wines on international markets. Our clients include famous Bordeaux chateaux, Burgundy, Provence, Champagne and many other areas estates.
How would you classify yourself in the wine trade?
What city is Home?
What you want to get from participating in FohBohWine?
I want to share my ideas on Wine 2.0 and get in touch with the international community of people passionate about wine and the Web 2.0.
I'm a writer, a consultant and a lecturer in several Wine and Food MBA programs for international business schools. I just completed a book, "Wine Brands. Success Strategies for New Markets, New Consumers and New Trends" on Web Marketing and Branding in the wine business, published by Palgrave-MacMillan. I co-founded Resmo 14 years ago in Paris, France. I travel back and forth between Europe and the USA to keep in touch with the industry.
Prior to Resmo, I was an editorial consultant and a writer for major French publishers. While living in the US, I taught at UCLA. I tasted with delight the great Californian wines and the great food. Since then I try to build a cultural bridge between France and the US through wine and food.
I hold a Ph. D. from the Sorbonne in Paris and a B.A. in American Studies.
Following the aptitudes of various grapes to blend them gives wonderful wines too. They're very different from European wines but very enjoyable. I'm always at a awe of what American wine makers can do with blending. It's more…
I know What & Why Appellation Controlee laws are, but I'm glad I don't have to follow them!?! I see the aptitudes of different grapes & use them how I feel will make the best wine. I Love Malbec, but there aren't…
Interesting to see you blended Malbec with Syrah or Merlot. In Cahors (where Malbec is the dominant grape) they usually blend it with Merlot or Tannat - not anymore than 15% Merlot or Tannat for 85% Malbec if they want to keep the…
Hi Evelyne - Thanks for the kind comment on the winefinder, and for putting us on your blog! Would love to hear more of your thoughts about wine/web 2.0, how we might improve our applications, and hopefully extend our reach to Europe (lived in Paris while with BCG).
Great!!!...Malbec is becoming a great star worldwide due to its complexity and great diversity. There are so many wine styles and areas to produce wines in Argentina and also Chile that is a new world to discover.
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It is rare that people are banned, but it does happen occasionally, mostly for "spammy activities" such as announcing dating sites on others' comment pages.
Our company is opening channels into China for exporting wine. We are able to tap an unique market for distribution but also delving into the regular market. High volume is mandatory, but we have an order for a smaller exploratory shipment. If you have a slate of bottles that you think would work well, please contact me if your wineries want to take part. Looking for low end and high end bottles. State-side or abroad. I would be happy to answer any questions via…