"It's very difficult to reach many wineries because they frequently do not have a coherent marketing plan, and in many cases really don't care. Yes, they all say they want to increase sales, want more club members, but in reality, what they…"
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Larry Chandler
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Wine Bloggers' Conference
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Ontario Wines - Why not …
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Larry Chandler's Page
Latest Activity
Larry Chandler is attending Russian River Valley WineGrowers's event
Russian River Valley Winegrowers to host AFTER PARTY at Bloggers Conference at Flamingo Conference Resort and Hotel
July 24, 2009 from 9pm to 10:30pm
Join us at the Wine Bloggers Conference AFTER PARTY on July 24th at the Flamingo Hotel in Santa Rosa, California! Enjoy wines from world class Russian River Valley Wineries. Many of these wineries as typically not open to the public, this tasting is a fantastic way to see what is new in wine country!Here is a list of the wineries that will be pouring, check them out!John Tyler Wines/Bacigalupi VineyardsLa CremaInman Family WinesWindsor OaksOlsen OgdenKistlerDL…See More
Larry Chandler replied to Joel Vincent's discussion Ride Share / Room Share for 2009 (Summer) in the group Wine Bloggers' Conference"Will be driving up to Santa Rosa from San Jose afternoon of Thursday the 23rd. Flexible about time.
Returning to San Jose Monday the 27th, but timing of return in question.
If this helps anyone, email at larry@larrychandler.com or reply here."
Larry Chandler is attending Bill Eyer's event
Wine Bloggers Conference 2009 at Flamingo Resort Hotel in Napa/Sonoma
July 24, 2009 to July 26, 2009
In this North American edition, join wine bloggers, new media innovators, and wine industry leaders on July 24-26 as they converge on Sonoma and Napa Counties for the premier conference for new media and the wine industry.This three day symposium builds on our 2008 success and brings you a unique opportunity to learn about and discuss the intersection of wine with the world of new media including blogging, social media, and more. We hope to see you there. As one participant from last year said:…See More
Larry Chandler replied to Tim Keller's discussion Winery Social Media Success Stories?"Seems to me this is being way overthought. If making these wines is truly a passion, make them already and talk your passion. There will be people who will respond to something new. And yes, it could be a hard sell, but then you will sell hard.…"
Larry Chandler replied to Tim Keller's discussion Winery Social Media Success Stories?"I'm sure you can find examples of it, though it might be anecdotal. Here is one minor example found on Twitter this morning: http://tinyurl.com/ls4tjs . (there may be others, too) If you follow wine people on Twitter, you will hear of others.…"
Larry Chandler replied to Tim Keller's discussion Winery Social Media Success Stories?"It's not likely that even if you could point to "proof" of ROI for a winery that this dude would be successful at it. The mindset is wrong. And even if a winery found a successful formula to increase their wine sales through use of SM…"
Larry Chandler replied to Marco Montez's discussion Out of state direct to consumer shipping... I think I'm going to puke"You certaintly don't have to do all the states that allow you to ship directly to the consumer. Do you have a mailing list of people from out-of-state who have inquired about your wines? This can let you know where the most interest is. Pick…"
Profile Information
- How would you classify yourself in the wine trade?
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- What city is Home?
- San Jose, CA
Comment Wall (7 comments)
- At 9:37pm on October 10, 2008,
Mutineer Magazine said… 
Here is a link to Issue 2 of Mutineer Magazine:
www.mutineermagazine.com/docs/MutineerIssue2.pdf
Let us know what you think!
- At 7:28am on August 6, 2008, Larry Chandler said…
- Tom, the Morrell connection is 100% of the reason I work for eWinery, since I worked for Ron back in NY. I moved to California before Ron made the trek west, but we kept in touch.
As far as Wine Syndication, I always felt it had great potential but it never lived up to it. It relied too much on the owners of the component websites to do their own marketing and most were totally unaware of the complexities of selling wine across state lines (or selling wine generally). Advice to them frequently fell on deaf ears.
I don't know why NVL could not make money from this program, though obviously if the wines didn't sell, they would not make money. NVL, as you are probably aware, has its own set of bloated systems it operates.
At any rate, I do come up to Napa twice a week and would love to meet you and talk more about this and other aspects of the wine business.
--Larry
- At 9:38pm on August 5, 2008,
tom merle said… - Larry,
Just perused your online resumé. Noted your Morrell connection which explains, in part, the Ron/eWinery connection.
I was a big fan of wine syndication and was surprised that it cratered. Being able to consolidate wines from different producers is a major advantage, IMO, over the companies, like American Wineries and Appellation America, that rely on the each winery to ship.
Would be most interested to get your take on the rise and fall of this program (was told by the new Sales and Marketing Director of NVL that New Vine could never make money on the system even though third party entities purchased the wine at FOB).
Are you up in Napa from time to time visiting the mother ship? I'm very nearby.
Cordially
TOM
- At 9:45pm on August 4, 2008,
Paul Mabray said… - Larry, look forward to meeting in person sometime soon. Welcome back to the OWC - heh
- At 9:32pm on August 4, 2008,
Sheri Hebbeln said… - Hey Larry - Welcome. Or welcome back I should say.
- At 4:14pm on August 4, 2008, Larry Chandler said…
- What's interesting is that I had already signed up a while ago. I saw my picture up there, but just altered my profile and then was told thanks for signing up. It is possible I had made an error and signed up again, but then where would my picture have come from?
- At 4:03pm on August 4, 2008,
Arthur Przebinda said… - Welcome to the OWC, Larry!
If you have questions feel free to ask me or any of the other admins (you can see us at the top of the Members page).
For an introduction and FAQ, check out the Help Desk.
There are a number of great groups to join here. Check out the Northern California, Wineries, Wine Tech Companies and the the Left Coast Wine groups.
You can also have your say on a number of topics in the OWC forum.
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My company is based out of California and specializes in exporting and distributing wine to China.
We are currently looking for any Cabernet Sauvignon or Merlot wines that fall in the $1-4/bottle price range for a client that wants 1 small order and one much larger bulk order.
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