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Leah Hennessy
  • Female
  • Los Angeles, CA
  • United States
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Leah Hennessy's Contacts

  • Vigilant Wine Cellars
  • Javier Ortiz
  • Rafael Afanador
  • Galen Struwe
  • HeidiBelle
  • artistwells
  • Shawn Santos
  • Dennis Grimes Eagles Nest Winery
  • Jo Diaz
  • Amy Atwood
  • Luiz Alberto - TheWineHub
  • Milton
  • Shana Ray
  • Richard
  • Eric Cohen

Leah Hennessy's Groups

 

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Latest Activity

Leah Hennessy posted blog posts
Jan 14, 2010
Rafael Afanador left a comment for Leah Hennessy
"Hello Leah, sorry for don´t answer you before. I dont use my PC too much. Ill be glad to talk with you and exchange impressions about the industry. I manage a restaurant in Puerto Rico. We start about a year ago. Is a casual european…"
Oct 12, 2009
Brandy Bell commented on Leah Hennessy's blog post Reaching Millennials - DON'T BELIEVE THE HYPE
"....I'm on a boat."
Aug 6, 2009
Leah Hennessy posted a blog post

Millennials Will Spend the Money - Just Give Us A Reason

One of the most frequently asked questions I get is “Will Millennials spend the money on a $50 bottle of wine?” Ok, sometimes the price changes, but I’d have to say I answer this at least 2-3 times a week. The answer is YES, WE WILL. But in order to spend more money than we normally do on wine (or ANYTHING) there must be a reason for doing so.This spring, I compiled the data from a survey I conducted online – some of the results from that survey I included in my May 5th post, Where Millennials…See More
Jul 9, 2009
0 Comments
Leah Hennessy's blog post was featured

Reaching Millennials - DON'T BELIEVE THE HYPE

In keeping up with blogs, research, and ideally all things Millennial, I generally tend to come across well-intentioned but TERRIBLE advice. The latest was on a staffing company’s website encouraging human resource departments to create new, Millennial-friendly corporate handbooks. A fine idea for corporations, but incredibly flawed in execution – which is why I’m pointing out an alternate solution that everyone can use.To keep things short(ish) and sweet, I’ve decided to summarize below…See More
Jun 29, 2009
1 Comment
Leah Hennessy posted a blog post

Reaching Millennials - DON'T BELIEVE THE HYPE

In keeping up with blogs, research, and ideally all things Millennial, I generally tend to come across well-intentioned but TERRIBLE advice. The latest was on a staffing company’s website encouraging human resource departments to create new, Millennial-friendly corporate handbooks. A fine idea for corporations, but incredibly flawed in execution – which is why I’m pointing out an alternate solution that everyone can use.To keep things short(ish) and sweet, I’ve decided to summarize below…See More
Jun 22, 2009
1 Comment
Stephen Mutch commented on Leah Hennessy's blog post How Millennials View YOU, Wine Industry
"First, kudos on the picture of the original Michael Scott, Mr. David Brent. Your second to last paragraph resonated well with me and reminded me of a great discussion that was had at a recent forum held for our clients. The question came up about…"
May 29, 2009
Paul Mabray left a comment for Leah Hennessy
"I see you are burning the midnight+ candle too - hit me up at paul@vintank.com. Now get to bed! LOL"
May 28, 2009
Leah Hennessy left a comment for Paul Mabray
"I like your style, Mabray. Hell yes to the meet up - let's talk further."
May 28, 2009
Paul Mabray left a comment for Leah Hennessy
"Leah, you have mad kung foo - we should meet."
May 27, 2009
Leah Hennessy's blog post was featured

How Millennials View YOU, Wine Industry

Everybody’s attempting to do the brand new dance now – it’s called TRY AND REACH OUT TO MILLENNIAL CONSUMERS. Well, what do Millennials think of all this? Granted, there aren’t nearly enough people attempting, but let’s look at the landscape.It looks a lot like the dancefloor at the last wedding you went to. Now, not everyone is out on the floor – it takes a certain amount of courage to get out there. Of the people out on the floor, you observe a few different types. First off, there’s the…See More
May 27, 2009
1 Comment
Leah Hennessy commented on Leah Hennessy's blog post Where Millennials Are Buying Wine: Some Tough Love For The Wine Industry
"It's a service that I offer to both my wineries and the stores and restaurants that I sell to as well as the consumers. Basically I market to the consumers at the same time that I create a market for my businesses. If other companies that I…"
May 27, 2009
tom merle commented on Leah Hennessy's blog post Where Millennials Are Buying Wine: Some Tough Love For The Wine Industry
"Thanks for the clarification, Leah. So your business model incorporates wine brokering which comes with advice on how to market to the M generation, or do you do this freebie consulting for non customers and customers alike. Then you get fees from…"
May 26, 2009
Leah Hennessy commented on Leah Hennessy's blog post Where Millennials Are Buying Wine: Some Tough Love For The Wine Industry
"Hi Tom & thanks for the great comments! To address your last question first, there is a big fundamental difference in the group that I run, WTF LA (Wine Tasting For LA), and a home-based tupperware/traveling vineyard group. Since WTF LA…"
May 26, 2009
tom merle commented on Leah Hennessy's blog post Where Millennials Are Buying Wine: Some Tough Love For The Wine Industry
"Leah, There are many workarounds to minimize the challenge of direct shipping mostly having to do with discounting and finding alternative places for delivery (also rarely is one bottle of wine ordered online). I'd be interested in your…"
May 26, 2009
Leah Hennessy commented on Leah Hennessy's blog post Where Millennials Are Buying Wine: Some Tough Love For The Wine Industry
"Stephen I LOVE your passion on this! But more than that, you have an intimate understanding of what this strategy takes in order to reach out to young people. This is exactly what we need right now and if ANYONE can overcome these complicated…"
May 26, 2009

Profile Information

Company Name
Millennier Wine Sales
About my company:
Millennier Wine Sales is a brokerage specializing in sales targeting the Millennial Generation.

http://www.millennier.wordpress.com is my blog that demystifies the millennial/wine connection using both industry research and 20-somethings' opinions.
How would you classify yourself in the wine trade?
Services, Blogger, Other
What city is Home?
Los Angeles
If Other, please describe
Broker
About Me:
I am a 20-something and (like many of my friends) I love wine. When I was laid off from my job at a big Hollywood talent agency, I decided to take the leap and live my dream of working in the wine industry. As I continue to learn about wine, I'm teaching others why this age group is crucial to the wine industry in the U.S. as well as how to reach out to them as consumers.

This is also the topic of my blog, The Millennier: Wine + Millennials

Aside from wine, my other passion is music and I will talk your ear off about indie bands or the Silverlake music scene if you let me.
Website and/or Blog
http://www.millennierwine.com
Second website and/or blog
http://www.millennier.wordpress.com
Twitter ID
millennier & wtfla
Google Talk
leah.hennessy

The Millennier: Wine + Millennials

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Leah Hennessy's Blog

MIND THE GAP: "Phase 2" Proves Elusive for Wine Industry & Millennials

About a BILLION years ago (well, more like 6 months), Gary Moore, author of Vinotrip: A Maryland Wine Blog, put into type-written the words what EVERYONE looking to reach out to Millennials should hear. Everyone in the wine industry, anyway.



In a short and sweet post about the increasingly big deal being made about wine companies… Continue

Posted on January 14, 2010 at 6:00am

The Most Amazing Thing I've Seen All Day: Twilight Wine Package

Like this post? Check out more awesomeness in a similar vein at the drinkables blog.



While searching through the interwebs today, I came across THIS:





This AMAZING Twilight Wine Package features 12 bottles of Vampire wine and the original Twilight movie DVD. For $150. This is being offered through the online store… wait for it… wickedwinesonline. YES IT’S… Continue

Posted on January 13, 2010 at 3:58pm

Millennials Will Spend the Money - Just Give Us A Reason



One of the most frequently asked questions I get is “Will Millennials spend the money on a $50 bottle of wine?” Ok, sometimes the price changes, but I’d have to say I answer this at least 2-3 times a week. The answer is YES, WE WILL. But in order to spend more money than we normally do on wine (or ANYTHING) there must be a reason for doing so.



This spring, I compiled the data from a survey I conducted online – some of the results from… Continue

Posted on July 9, 2009 at 10:20am

Reaching Millennials - DON'T BELIEVE THE HYPE



In keeping up with blogs, research, and ideally all things Millennial, I generally tend to come across well-intentioned but TERRIBLE advice. The latest was on a staffing company’s website encouraging human resource departments to create new, Millennial-friendly corporate handbooks. A fine idea for corporations, but incredibly flawed in execution – which is why I’m pointing out an alternate solution that everyone can use.



To keep… Continue

Posted on June 22, 2009 at 10:36am — 1 Comment

How Millennials View YOU, Wine Industry

Everybody’s attempting to do the brand new dance now – it’s called TRY AND REACH OUT TO MILLENNIAL CONSUMERS. Well, what do Millennials think of all this? Granted, there aren’t nearly enough people attempting, but let’s look at the landscape.





It looks a lot like the dancefloor at the last wedding you went to. Now, not everyone is out on the floor – it takes a certain amount of courage to get out there. Of the people out on the floor,… Continue

Posted on May 26, 2009 at 10:23am — 1 Comment

Comment Wall (7 comments)

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At 1:21pm on October 12, 2009, Rafael Afanador said…
Hello Leah, sorry for don´t answer you before. I dont use my PC too much. Ill be glad to talk with you and exchange impressions about the industry. I manage a restaurant in Puerto Rico. We start about a year ago.
Is a casual european restaurant with a great price/value wine list. So take care and will talk soon
At 1:48am on May 28, 2009, Paul Mabray said…
I see you are burning the midnight+ candle too - hit me up at paul@vintank.com. Now get to bed! LOL
At 9:49pm on May 27, 2009, Paul Mabray said…
Leah, you have mad kung foo - we should meet.
At 6:30pm on May 18, 2009, Javier Ortiz said…
Hi Leah, thanks for including me in your friend's list. I see you're a wine broker. Am an importer and distributor on Puerto Rico and I specialize in representing small to medium wineries to distribute direct to consumer. Soon starting on-trade and off-trade again. When you get a chance can you send me your catalog? Email is javi@jortizimports.com
At 7:38am on March 31, 2009, Jo Diaz said…
Hi, Leah,

Yes, I definitely "get" the Millennial generation, and completely enjoy their exuberance in all that they do. At one point in my life, I was teaching 19 year olds. At another point in my life, I was a Girl Scout Day Camp director for kids (I say "kids" because I allowed my leaders to bring ALL of their children to camp with them, from babies on up, boys and girls. I had a unit for all ages and genders). I've raised a lot of children, not necessarily all of my own. I love what the new generations are bringing to the world. I get them all, because I've been raising children since 1971 (not my millennial, of course).
At 10:15am on March 28, 2009, Galen Struwe said…
Reach out. Would love to chat with you.
Galen
email: galen@premierwines.us
At 10:57am on March 18, 2009, Shawn Santos said…
Hi Leah,

I'll definitely be in touch with you--it looks like you're bringing exactly the type of insight we need right now. We're still fairly early in our process, but moving quickly with good partners.

Cheers,

Shawn
 
 
 

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