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Paul Mabray
  • 40, Male
  • Napa
  • United States
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Why I Almost Quit the Wine Industry

Started Oct 19, 2010

Clarifying the questions about Marketing Agent
106 Replies

Started this discussion. Last reply by Matt Allen Jun 25, 2009.

FINALLY RELEASED - VinTank Social Media Report
50 Replies

Started this discussion. Last reply by tom merle Aug 11, 2009.

 

Paul Mabray's Page

Latest Activity

Paul Mabray updated their profile
Oct 19, 2010
Paul Mabray updated their profile photo
Oct 19, 2010
Paul Mabray posted a discussion

Why I Almost Quit the Wine Industry

You may say, quit the wine industry?  Are you crazy?Many of youknow that I was the CEO of Inertia.  It was an amazing and fulfillingjourney but fraught with hardship and challenges including (but notlimited to) working with predatory VC’s, trying to teach an industryabout ecommerce, and the pain that always comes leading a softwaredevelopment company. I watched sadly as some of the subsequentmanagement damaged the company I spent years nurturing through variousmistakes and general apathy to the…See More
Oct 19, 2010
0 Comments
Thomas McKay, Wine by the Bar commented on Paul Mabray's group Wine Tech Companies
"It's been a long time coming, but Wine by the Bar finally has an iPhone app! Although the original Android version is still out there, the new design is much truer to my original vision of being that bridge between wine lover and wine world.…"
Sep 9, 2010
Paul Mabray replied to Paul Mabray's discussion Points, we don't need no stinking points in the group Wine Bloggers
"Great - look forward to your badges."
Aug 16, 2010
Ben Simons replied to Paul Mabray's discussion Points, we don't need no stinking points in the group Wine Bloggers
"I really love this idea. I can see a lot of potential for growth from this starting point as well. I posted about this on my blog as well, and there have been some interesting comments from some of my readers. One of the things that was mentioned is…"
Aug 12, 2010

Profile Information

Company Name
VinTank
About my company:
I am one of the founders and the chief executive at VinTank - A digital think tank for the wine industry. We believe that when ideas meet technology that markets are changed forever. Not just philosophically or esoterically, but practically.

Ideas are our guiding light, and we have a passion for thinking big. We delve deep into emerging trends, technologies, new businesses and we are always exploring the digital possibilities and what it means for the wine industry.

Ultimately, when our ideas meet Our Approach and Our Business Model then we can unearth new business opportunities together.
How would you classify yourself in the wine trade?
Tech Company
What city is Home?
Napa, CA
What you want to get from participating in FohBohWine?
Helping build a community around helping bridge the gap between wineries and customers. This community ROCKS.
About Me:
Paul has been in the wine and spirits industry for over sixteen years. He has worked for Napa Ale Works, Niebaum~Coppola, WineShopper/Wine.com and also was the North American Beverage Consultant for Sumitomo Corporation of America from 2003 through 2005. He founded Inertia (www.inertiabev.com) in 2003 as one of the first major companies establisht to bridge the barrier between wineries and their customers. Paul Mabray was CEO from 2003 until 2008 creating the largest and most powerful e-commerce platform for the wine industry, the Rethink Engine. Under his leadership, Inertia created incredible new products for the wine industry to help open up the ability to sell and market direct including the innovative Direct to Trade, ReThink Compliance, Brix Open Source CMS, Marketplace Enablement, and many more. For his last six months at Inertia, Paul was Chief Strategy Officer and EVP of Business Development in charge of creating key strategic direction, business development, and mergers and acquisitions. VinTank is a continuation of his desire to help revolutionalize the wine industry through e-business and innovative digital products and marketing.
A key contributor to the Inertia blog, a two time American Wine Blog Awards finalist, he has also been a guest lecturer at UC Berkeley's Haas School of Business, UC Davis and many other symposiums, seminars, blogs, and periodicals for his leadership in the wine industry.

Paul formerly sat on the Board of Directors for the leading wine business social network, Openwineconsortium.org, and the Board of Advisors for Snooth.com.

Paul is currently on the Board of Directors for Cruvee.com and the Board of Advisors of Taste.com.

He lives in Napa with his wife Sherry, and his son Finn.
Website and/or Blog
http://www.vintank.com
Second website and/or blog
http://pmabray.tumblr.com
AOL IM (AIM)
pemabray
Twitter ID
pmabray
Google Talk
paul@vintank.com

Finn Mabray

Why I work so hard besides my passion for helping change the wine industry - for my wonderful son.


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Paul Mabray's Blog

KAPOW - 5 wine iPhone apps that rock (chosen by VinTank) - a Palatepress.com exclusive

Yep - it's official - the top 5 wine iPhone apps can be found on Palatepress.com by clicking here - http://bit.ly/OITL7. These were the best of the best and we can't wait to watch their success grow as a result of all their hard work. Tell us what you think? Did we miss your favorite wine app? What features do you want to see in a wine iPhone application?



As mobile continues to inch its way into to the wine industry, I am sure all the… Continue

Posted on October 6, 2009 at 9:18am

There's an app for that!

Dear VinTank friends and family,

We’ve gone and done it again . . . worked like crazy, did a silly amount of research to produce what we feel is another solid report about the intersection of wine and technology. This time we focused not on B2B software solutions, but consumer facing wine iPhone applications. While only looking at a microcosm of iPhone users, the consumer needs and value propositions can be transposed over any of the other mobile platforms or applications. We believe that… Continue

Posted on October 5, 2009 at 8:30am

VinTank releases new Pulse reviewing the Snooth iPhone App

Analysis Summary

Neutral



While a mobile platform will be incredibly crucial to the future of wine sales (especially point of purchase sales), particularly to Millennials. However the mobile applications need to have strong clean data and/or useful services that make it easy to leverage the information that is meaningful to consumers and allows connection with the trade and wineries.

Market Impact: Potentially LOW



This is one of multiple similar applications… Continue

Posted on June 10, 2009 at 4:25pm

New Adventures

Paul and Inertia have seperated. It is and will continue to be a great company. I wish all my family still there (employees, wineries, investors, partners) the best.

My new personal email is pembray@gmail.com and my new cell phone is 707.320.8891.

I look forward to the next steps in life and speaking with everyone soon.

Warmest regards,
Paul

Posted on December 7, 2008 at 12:30pm — 1 Comment

Comment Wall (120 comments)

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At 10:27am on July 21, 2010, Jimena Estrella said…
Hi Paul! I´ve sent you the air ticket info. Please let me know if it´s ok so that I can confirm it tomorrow. Thanks!!!
At 8:16am on January 29, 2010, Jennifer Warrington said…
yep! Just moved back. We'll have to catch up.
At 9:01am on October 28, 2009, Chadd Biehler said…
Great talking with you on Monday, the new office pics look awesome.
At 9:39am on October 8, 2009, Ken Payton said…
Ha! Thanks, Paul. Very sweet of you. Best wishes for your continued success, and that of VinTank.
At 4:48am on August 5, 2009, Heather Denaro said…
Thank you!
At 1:32am on May 28, 2009, Leah Hennessy said…
I like your style, Mabray. Hell yes to the meet up - let's talk further.
At 12:04am on April 23, 2009, Judit & Corina said…
Thank you Paul, we appreciate your encouragement.
Warm Regards,
Judit & Corina
At 6:28am on February 26, 2009, Luiz Alberto - TheWineHub said…

Hi Paul, Have you ever had a chance to play the weekly wine quiz on my website – www.thewinehub.com ?
If you have a minute I would love to hear your opinion afterwards…
Thank you,
LA
At 9:17pm on January 4, 2009, Asif Khan said…
Hey Paul, Finn is too friggin cute man :), sorry to hear about IBG, but this new venture looks strong!
At 12:55pm on December 18, 2008, Thea The Wine Brat said…
I"m excited for you new adventure Paul! Vintank looks great, I can't wait to hear more about it!

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