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Stephen Mutch
Stephen Mutch
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  • Napa
  • United States
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Customer Business Reviews - Is it a Part of Your Customer Acquisition Strategy?

I recently posted this question to our clients and am curious to get OWC members responses as well.Your potential customers are searching online more than ever to make an educated decision on their next purchase. Customer reviews of your business, not just your products can go a long way in helping them feel comfortable with choosing you. Businesses thrive on referrals and getting exposure through online review sites highlights your value to prospects, improves SEO and allows you to stand out…See More
Discussion posted by Stephen Mutch Jun 3, 2009
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Stephen Mutch commented on Leah Hennessy's blog post 'How Millennials View YOU, Wine Industry'
First, kudos on the picture of the original Michael Scott, Mr. David Brent. Your second to last paragraph resonated well with me and reminded me of a great discussion that was had at a recent forum held for our clients. The question came up about…
May 29, 2009
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Stephen Mutch updated their profile May 26, 2009
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Stephen Mutch commented on Leah Hennessy's blog post 'Where Millennials Are Buying Wine: Some Tough Love For The Wine Industry'
I agree 100% regarding shipping as a barrier to purchase. The economics are not in favor. That being said, the margins available via direct are so much greater for a winery which allows for more creative marketing programs. A strong shipping and…
May 26, 2009
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Stephen Mutch updated their profile photo May 26, 2009
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Stephen Mutch commented on Leah Hennessy's blog post 'Where Millennials Are Buying Wine: Some Tough Love For The Wine Industry'
First, thanks for a great post. My only question is what about online sales? As companies look to decrease costs and consumers become more and more confident in purchasing online, a strong ecommerce strategy will be imperative. Brands that have…
May 26, 2009

Profile Information

Company Name
Inertia
About my company:
Inertia provides a web-based Distribution Platform for wineries to manage their direct sales and marketing initiatives. Their proprietary REthink Engine (TM) enables direct sales and marketing by providing an integrated platform with the tools to handle compliance, allocations, wine clubs, customer data, email marketing and website content management.
How would you classify yourself in the wine trade?
Tech Company, Services
What city is Home?
Napa, CA
About Me:
Sr. Director of Client Services at Inertia.
Website and/or Blog
http://www.inertiabev.com
Second website and/or blog
http://mutchonline.com
Twitter ID
smutch80

Comment Wall (5 comments)

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At 12:41pm on October 11, 2008, Mutineer MagazineMutineer Magazine said…

Here is a link to Issue 2 of Mutineer Magazine:
www.mutineermagazine.com/docs/MutineerIssue2.pdf
Let us know what you think!
At 1:28pm on March 4, 2008, Matthew MannMatthew Mann said…
Hey Scuba, welcome aboard!
At 10:19pm on March 3, 2008, Mark V MarinoMark V Marino said…
I read the Blog
At 9:30am on February 25, 2008, rachelrachel said…
What is up my OWC friend?
At 5:07pm on February 19, 2008, Paul MabrayPaul Mabray said…
My brother from another mother - that's all I got to say bout that!
 
 
 

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The Greenbrier Hotel is hiring Sommeliers!

If you are interested or know of anyone that might be please email me bfallon@cornerstonerpo.com

www.greenbrier.com

 

 

China Market

Our company is opening channels into China for exporting wine. We are able to tap an unique market for distribution but also delving into the regular market. High volume is mandatory, but we have an order for a smaller exploratory shipment. If you have a slate of bottles that you think would work well, please contact me if your wineries want to take part. Looking for low end and high end bottles. State-side or abroad. I would be happy to answer any questions via…

Looking to buy cheap wine for China

Hello!

My company is based out of California and specializes in exporting and distributing wine to China.

 

We are currently looking for any Cabernet Sauvignon or Merlot wines that fall in the $1-4/bottle price range for a client that wants 1 small order and one much larger bulk order.

 

If anyone with bottled and labeled wine in this price range and is interested in exporting to China don't hesitate to contact me. Also, if you just have general questions,…

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