"Hi Sandy,
Thank you... I'm very proud of our artisans!
You should talk. You're images are beautiful. Kudos!
I would enjoy giving you a tour of our facility... just call me at 707-495-1650 or send me a note to stu@etchedimages.com
Have…"
The Voice of the Wine Industry
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Stu McFarland
- Male
- Napa, CA
- United States
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Stu McFarland's Groups
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European Wine Bloggers C…
95 members
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Merlove
5 members
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Wine Design & Communicat…
33 members
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Northern California
38 members
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Wine Bloggers' Conference
259 members
Stu McFarland's Discussions
Customer Relations Position Available – Part Time, in Napa
Started Jul 7, 2009
Outsourcing QB Accounts Payable Input
Started Mar 18, 2009
Welcome to Etched Images!
Latest Activity
"Thanks for your gracious comments. Coming from you it’s a special compliment."
Stu McFarland left a comment for Mark T. Norman"Hi Mark,
Thanks for the request!
When in Napa I would enjoy giving you a tour of our facility.
Stu"
Brenda Martin left a comment for Stu McFarland"Stu-Ive been out of the loop for awhile but want to come see you and your production.Maybe next week sometime.530-966-5443."
Stu McFarland posted a discussionCustomer Relations Position Available – Part Time, in Napa
July 7, 2009Customer Relations Representative – Part TimeReal people for a Real companyOur company, long-time Napa-based, doing business world-wide, and one of the wine industry’s leading bottle etching specialists, is seeking a customer relations/service representative.We want strong people skills, good at details, with a mature, practical, cooperative nature.Our continued growth is based on our down-to-earth, common sense service for our valued customers.We’ll provide training for someone…See More
Profile Information
- Company Name
- Etched Images
- About my company:
- Etched Images had a humble beginning. David Lincoln, long-time Napa Valley resident, began hand-etching and -painting wine bottles for local Napa Valley wineries in 1989, as a one-man operation. In the beginning, these bottles were used by wineries as donations to local and national charity auctions, such as the Napa Valley Wine Auction. In 1992, Stuart McFarland, also a long-time Napan, left his management position with a large automotive accessory company to join David as a partner.
As the popularity of wine grew, so did the number of wineries. This resulted in a proliferation of wine labels on the retail shelves and it became more difficult for wine brands to make an impact on consumers. Wineries started to be on a constant lookout for fresh, eye-catching packaging. They began using outside marketing agencies, high-caliber graphic design artists, unique label materials, new bottle styles and other techniques to make their wines stand out in a crowd. At this point, Etched Images became a "glass decorating" service for the wine industry.
Another Etched Images innovation is NoChip Dip dipping wax used to create a capsule or medallion. This alternative to the metal foil comes in twenty glossy colors, including five metallics. Now the most popular dipping wax in North America, NoChip Dip offers extremely accurate color consistency and a high-end look.
Another popular technique developed by David Lincoln is the interior darkening (blackening) of a bottle to create the appearance of a full bottle of red wine. Blackened bottles offer a cost-effective solution for enhancing and displaying label artwork.
As wine enthusiasts, many of whom are top management/owners of large companies, discovered the uniqueness and beauty of etched and painted bottles, Etched Images began to get orders for wine bottles etched with corporate and personal logos and messages. The etched wine bottle became more than a Christmas gift; it became a year-round promotional gift used to celebrate special events and milestones.
Event meeting planners now promote Napa Valley as an ideal destination for their corporate clients, and etched and painted bottles of wine have become a perfect gift and memento. These planners, and those based from other areas, now comprise an important segment of Etched Images' customer base.
Although there certainly is competition, Etched Images has earned a reputation for high quality design, workmanship, and service, thus putting the Company in a position to compete for business in a strong, growing market. Unlike a majority of its competitors, Etched Images is staffed by skilled artisans, and offers painting and waxing techniques seldom found in standard etching organizations.
Housed since late 1993 at 1758 Industrial Way in Napa, Etched Images relocated to larger, more efficient quarters in the same complex in July of 2001. The Company is truly proud of its relatively small but handpicked staff of 15, some of whom have been with Etched Images since its "humble beginning."
- How would you classify yourself in the wine trade?
- Services
- What city is Home?
- Napa, CA
- What you want to get from participating in FohBohWine?
- Networking, new friends & knowledge
- About Me:
- I'm a Napa, CA native that attended Mt George Elementary, then Monticello up at Lake Berryessa, Robert Louis Stevenson Jr. High School and finally St. Helena High.
I attended Cal Poly in SLO, goofed off & dropped out (oops).
Started Etched Images with my brother-in-law David Lincoln in 1993, bought David out in 1998 and here we are!
I'm a gear head, love motorcycles (I own a Yamaha FJR1300 sport touring bike), fly fishing, digital photography, and motorsports of all kinds and SCUBA diving in *warm* water!
- Website and/or Blog
- http://www.etchedimages.com
- Second website and/or blog
- http://www.youtube.com/watch?v=wMh62G_rNew
- Twitter ID
- etchedimages
Stu McFarland's Photos
Stu McFarland's Videos
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Etched Darioush Bottle
Added by Stu McFarland
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Stu McFarland's Blog
Merlove the movie...
My nephews movie Merlove (a documentary film celebrating Merlot wine in response to the movie Sideways) is being shown at the Sonoma community center on 02/07 > http://tinyurl.com/dx24lg
Posted on January 24, 2009 at 6:25pm
Comment Wall (63 comments)
- At 9:42am on January 7, 2010,
sandy barrett said… - Your work is amazing!
- At 11:40pm on October 10, 2009,
Gary Conway said…
- Thanks for your gracious comments. Coming from you it’s a special compliment.
- At 10:11pm on September 15, 2009, Brenda Martin said…
- Stu-Ive been out of the loop for awhile but want to come see you and your production.Maybe next week sometime.530-966-5443.
- At 9:44pm on June 11, 2009, Brenda Martin said…
- Do you have a private email?I have a charity event you might like to be a part of.
- At 9:43pm on June 11, 2009, Brenda Martin said…
- Thanks Stu-I will do that!
- At 12:21pm on June 11, 2009, Brenda Martin said…
- Hi Stu-love your work!I will have to come see you for im in Santa Rosa already!I will talk with my friends and family that own wineries!Cheers!
- At 11:05pm on April 30, 2009,
Janis Sturdevant said… - Hi Stu, Thanks for your invitation and connecting to me! Your work is beautiful!! I'd love to visit your studio when I visit Napa again.
- At 6:19pm on March 23, 2009,
Ann Rea said… - Hi Stu,
Just out of curiosity, how do you check that your clients own the reproduction rights to the images they ask you to reproduce?
Ann
- At 6:39am on March 20, 2009,
Bob Barclay said… - We should discuss who is going to be having their bottles done over the next several weeks. We want to document the most beautiful work we can and it would be great if the label were fairly well known. We'll probably want to offer footage to the client down the road if they are interested.
Bob
- At 10:01am on March 18, 2009, Bob Barclay said…
- With your permission I'll not only bring a camera but also some video equipment and an associate. Your situation is perfect for storytelling and that's what we're developing. The fact that the bottles are exceptionally good looking is a definite bonus. We are both expert at still image and are now developing video incorporating stills, motion and sound. If you want to be a test case for us, we'd do formal stills in the studio and video/interviews/stills on location at your place. Anytime this spring, regular workload allowing. Does this appeal to you or might it be too intrusive?
Regards,
Bob
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classified ads
The Greenbrier Hotel is hiring Sommeliers!
If you are interested or know of anyone that might be please email me bfallon@cornerstonerpo.com
China Market
Our company is opening channels into China for exporting wine. We are able to tap an unique market for distribution but also delving into the regular market. High volume is mandatory, but we have an order for a smaller exploratory shipment. If you have a slate of bottles that you think would work well, please contact me if your wineries want to take part. Looking for low end and high end bottles. State-side or abroad. I would be happy to answer any questions via…
Looking to buy cheap wine for China
Hello!
My company is based out of California and specializes in exporting and distributing wine to China.
We are currently looking for any Cabernet Sauvignon or Merlot wines that fall in the $1-4/bottle price range for a client that wants 1 small order and one much larger bulk order.
If anyone with bottled and labeled wine in this price range and is interested in exporting to China don't hesitate to contact me. Also, if you just have general questions,…
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