"Several classic marketing techniques I guess in the area of advertising for it, but you would need an idea, a concept for it. Otherwise word of mouth is still effective imho, people who are wine aficionados, getting others involved."
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Marcy Rye
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for Retailers: How do you find new customers?
10 Replies
Started this discussion. Last reply by Joseph Jones May 3.
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Marcy Rye replied to Marcy Rye's discussion for Retailers: How do you find new customers?"You guys are bringing up some great ideas. What we do is to hold informal tastings. They're very low key and fun, and we keep things simple - mostly challenging people to identify specific flavors in the wines, and then try to decide how…"
Rob Hawkings replied to Marcy Rye's discussion for Retailers: How do you find new customers?"Down here in Oz it seems that most people over 30 are wine drinkers (if they drink at all). the challenge is to get people to explore outside the mainstream."
frank replied to Marcy Rye's discussion for Retailers: How do you find new customers?"you may be right Bobby, but I'm not backing down from my pinotage bashing. I feel strongly about it. Good luck Marcy. down with pinotage...."
Bobby Cintolo replied to Marcy Rye's discussion for Retailers: How do you find new customers?"Frank,
These suggestions seem ideal for small new wineries and shops. Cheese shops and gourmet deli's are right in line with wine consumers.
I am not sure I agree with your note, "Include an "off the beat and path"…"
Nexternal replied to Marcy Rye's discussion for Retailers: How do you find new customers?"Those are great recommendations Frank. Thanks for the insights."
frank replied to Marcy Rye's discussion for Retailers: How do you find new customers?"I agree that brand recognition is important to a point. I think the more recognizable brands at times limit the conversation with your customer, which would be ideal if we're talking about non regular wine drinkers and hence new customers to…"
Vine and Wines replied to Marcy Rye's discussion for Retailers: How do you find new customers?"hi..in that case you too are a newbie !"
Marcy Rye replied to Marcy Rye's discussion for Retailers: How do you find new customers?"Hey Bobby, thanks for the feedback! You are the first one to reply actually, so I don't the answer to your question ... but perhaps we can get a discussion going on the subject here and all benefit from it.
happy new year!
Marcy"
Bobby Cintolo replied to Marcy Rye's discussion for Retailers: How do you find new customers?"Hi Marcy,
I have a lot of friends who are not wine drinkers, professionals, or aficionados and I stress that they try something new. When I ask them why they chose wine over some other alcoholic beverage that incentives like coupons, sales, and…"
Marcy Rye replied to Jerry De Angelis's discussion Wine Distributors"Hi Jerry, I'm going to suggest you contact K&L Wines http://www.klwines.com/ . They sell in 3 cities in California and are by far the best wine store I've seen in Los Angeles, New York, DC or anywhere. They often deal directly with the…"
Marcy Rye posted a discussionfor Retailers: How do you find new customers?
I'm curious as to how retailers go about finding new customers, and in particular, people who are NOT wine professionals, aficionados, regular wine drinkers ... ? How do you get non-wine-drinkers to become customers?I'd like to ideally review a long list of different ideas and approaches because the core of our business is helping newbie and non-wine-drinkers change into happy, comfortable, regular wine lovers. Let me know things you're tried and how well they worked (or didn't…See More
Profile Information
- Company Name
- Wine Guideline
- About my company:
- Wine Guideline helps the Average Joe (and wine newbie) to drink more wine by providing information about wine in an easy-to-digest, easy-to-understand, and fun format.
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- Media, Other
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- Washington DC and Los Angeles
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- About Me:
- Publisher and Owner of Wine Guideline. Owner of WireMedia Communications Inc.
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- http://www.wiremedia.net
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The Greenbrier Hotel is hiring Sommeliers!
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China Market
Our company is opening channels into China for exporting wine. We are able to tap an unique market for distribution but also delving into the regular market. High volume is mandatory, but we have an order for a smaller exploratory shipment. If you have a slate of bottles that you think would work well, please contact me if your wineries want to take part. Looking for low end and high end bottles. State-side or abroad. I would be happy to answer any questions via…
Looking to buy cheap wine for China
Hello!
My company is based out of California and specializes in exporting and distributing wine to China.
We are currently looking for any Cabernet Sauvignon or Merlot wines that fall in the $1-4/bottle price range for a client that wants 1 small order and one much larger bulk order.
If anyone with bottled and labeled wine in this price range and is interested in exporting to China don't hesitate to contact me. Also, if you just have general questions,…
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