Technology spreading the word of wine through a world of wine drinkers

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Added a post Jun 17

Added a reply May 20

Added a reply May 8

About my company:: Inertia Beverage Group provides a web-based Distribution Platform for wineries to manage their direct sales and marketing initiatives. Their proprietary REthink Engine (TM) enables direct sales and marketing by providing an integrated platform with the tools to handle compliance, allocations, wine clubs, customer data, email marketing and website content management.

What you want to get from participating in OWC?: Social networking with other young professionals in the wine industry.

About Me:: Originally from Seattle, somehow ended up in Walla Walla, randomly loving wine and the industry. Recently relocated to San Francisco/Napa and remain very involved in the wine community.

At 3:17pm on June 26th, 2008, Sasha Bobylev said…: rach.....you and cheesecake need to come to Northwest String Summit.....check it out on the interweb google machine....

At 1:38pm on June 16th, 2008, David Zeitman said…: Yes, big companies tend to have the bigger budgets. But there's plenty that can be done with modest funds. You just need to think a little harder...

I'd be happy to share more thoughts on the subject. Send an email to my personal account (dave@sic-em.com) with your contact information.

At 12:37pm on June 16th, 2008, David Zeitman said…: Hey, Rachel. Yeah, I've worked with so many different brands over the years. Beer, wine and spirits has always been a great category. I'd like to apply my marketing skill to up and coming wine brands. Do you ever run across wineries that need strategic and/or tactical marketing support (in the Channel or direct-to-consumer space)?

At 9:49am on June 14th, 2008, David Zeitman said…: Hey, Rachael. Been living in Sonoma Valley for a year now. Finally reaching out to the primetime wine folks (thanks to OWC). Hope to stay in touch...

At 2:30pm on May 12th, 2008, Hoke said…: Rachel, happy to engage in dialogue. And to feel that, occasionally, being a dinosaur might have benefits. :^)

I get a little irritated evey time I go through the airport and have to put up with the futility of "airport security"----because I know how stupid most of it is, just trying to reassure a few people that they are safe. Hah.

But it has definitely stifled people hauling wines around. A do it occasionally, with the different sized shippers---but usually don't bother because it's so much bother. Heck, I worry enough when I check my regular luggage in and ponder the chances it will arrive in the same place at the same time I do. And it usually doesn't.

Also, I'd be happy to keep you updated on events and occurences.

At 1:25pm on April 30th, 2008, Rick Bakas said…: You were right about Taylor's in Oxbow. The grub was very tasty!

At 10:35am on April 15th, 2008, Erica Sharp said…: I saw you at Taste Washington and now I have your business card. Its like I own you! Just kidding - move back to Walla Walla, we miss you.

At 3:48pm on April 8th, 2008, Stacy Buchanan said…: Rachellllllllllllllllll! Come bro-down and get crazy on your home court (well, kinda home court) Walla Walla :)

At 3:33pm on April 8th, 2008, Sasha Bobylev said…: CHEEEEEESSSSSEEEEEEECCCCCCCCCAAAAAAAAKKKKKKEEEEEEE

At 11:34am on March 25th, 2008, Sasha Bobylev said…: oh yea...the Taste will be glorious...nothing like "tasting" at 10 in the morning as part of your job, huh? plus...Ive never been, but I think there will be some krazy partying in the evenings....